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Tuned In

David Meerman Scott

3.8/5 ( ratings)

If you market a product, service, or idea in any business, industry or organization, you must read Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs, a guide to understanding and meeting the needs of consumers, whether or not they make those needs clear. An easy-to-follow six-step process developed over the past 15 years can help you address unsolved problems, recognize buyer personas, quantify impact and create breakthrough experiences. Stop wasting time by guessing what your market needs and start understanding consumer desire.

Language: English

Pages: 224

Format: Hardcover

Publisher: Wiley

Release: June 01, 2008

ISBN: 047026036X

ISBN 13: 9780470260364

Tuned In

David Meerman Scott

3.8/5 ( ratings)

If you market a product, service, or idea in any business, industry or organization, you must read Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs, a guide to understanding and meeting the needs of consumers, whether or not they make those needs clear. An easy-to-follow six-step process developed over the past 15 years can help you address unsolved problems, recognize buyer personas, quantify impact and create breakthrough experiences. Stop wasting time by guessing what your market needs and start understanding consumer desire.

Language: English

Pages: 224

Format: Hardcover

Publisher: Wiley

Release: June 01, 2008

ISBN: 047026036X

ISBN 13: 9780470260364

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