Real-Time Marketing & PR: How to Instantly Engage Your Market, Connect with Customers, and Create Products That Grow Your Business Now

David Meerman Scott

3.8/5 ( ratings)

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Launch effective real-time communications to win in today's always-on world Gone are the days when you could plan out your marketing and public relations programs well in advance and release them on your timetable. "Real time" means news breaks over minutes, not days. It means companies develop products or services instantly, based on feedback from customers or events in the marketplace. And it's when businesses see an opportunity and are the first to act on it. In this eye-opening follow-up to The New Rules of Marketing and PR, a BusinessWeek bestseller, David Meerman Scott reveals the proven, practical steps to take your business into the real-time era.

Find out how to act and react flexibly as events occur, position your brand in the always-on world of the Web, and avoid embarrassing mistakes and missteps. Real-Time Marketing and PR will also enable you to:

Develop a business culture that encourages speed over sloth Read buying signals as people interact with your online information Crowdsource product development, naming, and even marketing materials such as online videos Engage reporters to shape stories as they are being written Command premium prices by delivering products at speed Deploy technology to listen in on millions of online discussions and instantly engage with customers and buyers Scale and media buying power are no longer a decisive advantage. What counts today is speed and agility. While your competitors scramble to adjust, you can seize the initiative, open new channels, and grow your brand. Master Real-Time Marketing and PR today and become the first to act, the first to respond, and the first to win!

Language: English

Pages: 244

Format: Hardcover

Publisher: John Wiley & Sons

Release: November 02, 2010

ISBN: 0470645954

ISBN 13: 9780470645956

Real-Time Marketing & PR: How to Instantly Engage Your Market, Connect with Customers, and Create Products That Grow Your Business Now

David Meerman Scott

3.8/5 ( ratings)

Read Download

Language: English

Pages: 244

Format: Hardcover

Publisher: John Wiley & Sons

Release: November 02, 2010

ISBN: 0470645954

ISBN 13: 9780470645956

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Real-Time Marketing & PR: How to Instantly Engage Your Market, Connect with Customers, and Create Products That Grow Your Business Now

Real-Time Marketing & PR: How to Instantly Engage Your Market, Connect with Customers, and Create Products That Grow Your Business Now

Real-Time Marketing & PR: How to Instantly Engage Your Market, Connect with Customers, and Create Products That Grow Your Business Now

More books from David Meerman Scott

The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, & Viral Marketing to Reach Buyers Directly

Inbound Marketing: Get Found Using Google, Social Media, and Blogs

Content Rules: How to Create Killer Blogs, Podcasts, Videos, eBooks, Webinars (and More) That Engage Customers and Ignite Your Business

World Wide Rave: Creating Triggers That Get Millions of People to Spread Your Ideas and Share Your Stories

Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History

Tuned In

Fanocracy: Turning Fans Into Customers and Customers Into Fans

Newsjacking: How to Inject your Ideas into a Breaking News Story and Generate Tons of Media Coverage

The New Rules of Sales and Service: How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business

Marketing the Moon: The Selling of the Apollo Lunar Program

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Cashing In With Content: How Innovative Marketers Use Digital Information to Turn Browsers into Buyers

Social Media Reading Sampler: Book Excerpts by David Meerman Scott, Brian Halligan, Dharmesh Shah, Ann Handley, C.C. Chapman, Scott Stratten

Standout Virtual Events: How to create an experience that your audience will love

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Marketing e comunicação na era digital: Fale diretamente com o cliente!