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Clayton Christensen in his classic business book; ‘The innovator’s Dilemma: When new technologies cause great firms to fail’, defines a disruptive product/process not as a totally radical, cutting edge invention, but as the creation of a new value network and a ‘process by which a product or service takes root initially in simple applications at the bottom of a market and then relentlessly moves up market, eventually displacing established competitors’. Disruptive innovations appear not to have
Excellent collection of outstanding books.