This chapter sets out a number of key principles for calculating your customers’ satisfaction in a fashion that is accurate, granular, timely, and credible. By following these principles, you can use Net Promoter Scores to assess what your customers really feel and to focus attention on the customer throughout your organization.This chapter was originally published as Chapter 6 of "The Ultimate Question: Driving Good Profits and True Growth."
Language
English
Pages
27
Format
Kindle Edition
Release
January 19, 2010
The Ultimate Question (Ch 6): The Rules of Measurement (30-minute read)
This chapter sets out a number of key principles for calculating your customers’ satisfaction in a fashion that is accurate, granular, timely, and credible. By following these principles, you can use Net Promoter Scores to assess what your customers really feel and to focus attention on the customer throughout your organization.This chapter was originally published as Chapter 6 of "The Ultimate Question: Driving Good Profits and True Growth."