Based on extensive research, 'The Ultimate Question' shows how companies can rigorously measure Net Promoter statistics, help managers improve them, and create communities of passionate advocates that stimulate innovation.
Language
English
Pages
224
Format
Hardcover
Release
October 01, 2011
ISBN 13
9781591397830
The Ultimate Question: Driving Good Profits and True Growth
Based on extensive research, 'The Ultimate Question' shows how companies can rigorously measure Net Promoter statistics, help managers improve them, and create communities of passionate advocates that stimulate innovation.