Empirical Investigations on User Perception and the Effectiveness of Persuasive Technologies

0/5 ( ratings)

Persuasive technologies denote technical approaches that are aimed at influencing human behavior. A multitude of persuasive technologies have been evaluated with regard to their technical feasibility, their persuasive effectiveness, and their user acceptance. The present dissertation extends the existing body of research along three dimensions. These are firstly the user acceptance of persuasive environments; secondly the potential of profiling to increase persuasive effectiveness; and thirdly, the user acceptance of persuasive business models.Three empirical studies are presented in this dissertation. The first study investigates the example of a persuasive kitchen environment, focusing on which factors influence the acceptance of such an approach. The second study analyzes in an experimental setting, to which degree the adaptation of persuasive strategies to personality traits can increase the effectiveness of persuasive technologies. A third study investigates the consumer acceptance of persuasive business models at the example of behavior-based automobile insurance schemes.

Language: English

Pages: 186

Format: Paperback

Release: August 20, 2012

ISBN 13: 9783832531942

Empirical Investigations on User Perception and the Effectiveness of Persuasive Technologies

Peter Mayer

0/5 ( ratings)

Read Download

Language: English

Pages: 186

Format: Paperback

Release: August 20, 2012

ISBN 13: 9783832531942

More books from Peter Mayer

Theories of International Regimes

Subscribe to Read | $0.00

Popular Genres

Subscribe to Read | $0.00

Empirical Investigations on User Perception and the Effectiveness of Persuasive Technologies

Empirical Investigations on User Perception and the Effectiveness of Persuasive Technologies

Empirical Investigations on User Perception and the Effectiveness of Persuasive Technologies

More books from Peter Mayer

Theories of International Regimes

Alphabetical & Letter Poems: A Chrestomathy

How to Save Money on Travel: Top Tips to Make the Most of Your Holiday Budget

Concerning Concrete Poetry

Weltpolitik Heute: Grundlagen und Perspektiven

Europäische Integration: Einführung für Ökonomen

Familie Spatz

Regime Theory and International Relations

An Idea Is Like a Bird: The Story of Herbert Up High in the Sky

Transforming the Golden-Age Nation State (Transformations of the State)

Handbook Event Market China

Controlling in Gesundheitseinrichtungen als handlungsorientierter Ansatz (German Edition)

Transforming the Golden-Age Nation State

Cohesion and Conflict in International Communism: A Study of Marxist-Leninist Concepts and Their Application

A Junkman's Christmas

Die Erfolgskontrolle von Subventionen durch die Rechnungshöfe

Stadt/Land/Fluss

Ineffizienzen in kleinen und mittleren Unternehmen in Entwicklungsländern: Eine theoretische Analyse unter besonderer Berücksichtigung der X-Effizienz-Theorie