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Made to Stick (Chapter 5: Emotional): Why Some Ideas Survive and Others Die

4.6/5 ( ratings)

Learn the secrets to unlimited wealth and eternal life! Don’t just convince people to think about your idea, get them to feel it too. Create empathy. Examples include the Mother Teresa principle , beating smoking with the Truth, and schlocky but masterful mail-order ads.

Language: English

Pages: 291

Format: Kindle Edition

Release: February 11, 2008

Made to Stick (Chapter 5: Emotional): Why Some Ideas Survive and Others Die

4.6/5 ( ratings)

Learn the secrets to unlimited wealth and eternal life! Don’t just convince people to think about your idea, get them to feel it too. Create empathy. Examples include the Mother Teresa principle , beating smoking with the Truth, and schlocky but masterful mail-order ads.

Language: English

Pages: 291

Format: Kindle Edition

Release: February 11, 2008

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