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Win-Win Selling: The Original 4-Step Counselor Approach For Building Long-Term Relationships With Buyers (Wilson Learning Library) (Wilson Learning Library)

4.2/5 ( ratings)

Differentiating your company's products and services in the marketplace is a big challenge these days. But a company's sales force can become a significant differentiator, and gain sustainable advantages, if it adopts the Counselor approach. A win-win mind and skill set, based on trust, problem-solving and side-by-side work between seller and customer, makes buying easy. And because the seller stays by the customer after the sale, the door opens for long-term, expanding business. Useful for both new and experienced salespeople. Readers learn to adopt the unique Counselor mindset. They avoid or successfully address the four key obstacles to buying, combining the mindset with Counselor selling techniques. Fortune 500 companies in 30 countries have benefited from Wilson Learning's Counselor approach to selling for years. The book gives the million-plus people who have taken Wilson Learning's Counselor Salesperson course a refresher, and gives others a powerful sales process. Larry Wilson, author of One Minute Salesperson and founder of Wilson Learning, wrote the foreword. It's indispensable for salespeople and sales managers. Models, charts, anecdotes, an index and other resources add to its immediate impact.

Pages: 160

Format: Paperback

Publisher: Nova Vista Business

Release: June 15, 2007

ISBN: 9088720010

ISBN 13: 9789088720017

Win-Win Selling: The Original 4-Step Counselor Approach For Building Long-Term Relationships With Buyers (Wilson Learning Library) (Wilson Learning Library)

4.2/5 ( ratings)

Differentiating your company's products and services in the marketplace is a big challenge these days. But a company's sales force can become a significant differentiator, and gain sustainable advantages, if it adopts the Counselor approach. A win-win mind and skill set, based on trust, problem-solving and side-by-side work between seller and customer, makes buying easy. And because the seller stays by the customer after the sale, the door opens for long-term, expanding business. Useful for both new and experienced salespeople. Readers learn to adopt the unique Counselor mindset. They avoid or successfully address the four key obstacles to buying, combining the mindset with Counselor selling techniques. Fortune 500 companies in 30 countries have benefited from Wilson Learning's Counselor approach to selling for years. The book gives the million-plus people who have taken Wilson Learning's Counselor Salesperson course a refresher, and gives others a powerful sales process. Larry Wilson, author of One Minute Salesperson and founder of Wilson Learning, wrote the foreword. It's indispensable for salespeople and sales managers. Models, charts, anecdotes, an index and other resources add to its immediate impact.

Pages: 160

Format: Paperback

Publisher: Nova Vista Business

Release: June 15, 2007

ISBN: 9088720010

ISBN 13: 9789088720017

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