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Stop Selling, Start Partnering: The New Thinking about Finding and Keeping Customers

3.6/5 ( ratings)

There's only one Larry Wilson . . . number one when it comes tothe art of selling. --Warren Bennis, University Professor andDistinguished Professor of Business Administration University ofSouthern California

Stop Selling, Start Partnering will help you take a fresh look atyour selling activities whether you are in the boardroom, face toface with customers, or anywhere in between.--Harvey Mackay, Author of Swim with the Sharks

Regardless of your position within the company, your task in thesecond half of these unforgiving '90s will be to help your companylearn how to get, how to treat, and how to keep customers. ReadLarry's new book and you will be much better prepared to accomplishthis mission.--Lou Pritchett, Former VP of Sales and CustomerDevelopment, Procter & Gamble

Stop Selling, Start Partnering outlines a fresh approach to findingand keeping customers through powerful, long-lasting partnerships.Drawing on his extensive experience with companies such as Kodak, US West, Saturn, and Baxter Healthcare, Larry Wilson showsmanagers, executives, and salespeople how to design and nurturecustomer-keeping organizations. Filled with smart advice andpractical customer partnering guidelines, Stop Selling, StartPartnering redefines the new success factors for every organizationthat faces the daily challenge of finding and keeping customers.

Language: English

Pages: 294

Format: Paperback

Publisher: Wiley

Release: January 19, 1996

ISBN: 0471147419

ISBN 13: 9780471147411

Stop Selling, Start Partnering: The New Thinking about Finding and Keeping Customers

3.6/5 ( ratings)

There's only one Larry Wilson . . . number one when it comes tothe art of selling. --Warren Bennis, University Professor andDistinguished Professor of Business Administration University ofSouthern California

Stop Selling, Start Partnering will help you take a fresh look atyour selling activities whether you are in the boardroom, face toface with customers, or anywhere in between.--Harvey Mackay, Author of Swim with the Sharks

Regardless of your position within the company, your task in thesecond half of these unforgiving '90s will be to help your companylearn how to get, how to treat, and how to keep customers. ReadLarry's new book and you will be much better prepared to accomplishthis mission.--Lou Pritchett, Former VP of Sales and CustomerDevelopment, Procter & Gamble

Stop Selling, Start Partnering outlines a fresh approach to findingand keeping customers through powerful, long-lasting partnerships.Drawing on his extensive experience with companies such as Kodak, US West, Saturn, and Baxter Healthcare, Larry Wilson showsmanagers, executives, and salespeople how to design and nurturecustomer-keeping organizations. Filled with smart advice andpractical customer partnering guidelines, Stop Selling, StartPartnering redefines the new success factors for every organizationthat faces the daily challenge of finding and keeping customers.

Language: English

Pages: 294

Format: Paperback

Publisher: Wiley

Release: January 19, 1996

ISBN: 0471147419

ISBN 13: 9780471147411

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