Skip this book, read this paper instead:http://hbswk.hbs.edu/item/4353.htmlIf there was a ChangeThis Manifesto for Clayton Christensen's Seeing What's Next, this post at Harvard Business School's Working Knowledge would be it. This paper explains why (but not using these exact examples) Net Neutrality should be allowed to exists, why RIAA/MPAA will die off, why NBC and Universal's Hulu service is destined to fail.

Written in 2004, but I read it for a class in 2017. This needs severe updating as many of the innovations mentioned are now obsolete. Additionally, it's pretty heavy on telecommunications - would be nice to have a slightly broader view, especially for those who do not have a technical background.

Incredible book that expands on the authors previously developed theories of innovation. Unlike previous books, this book was made to help decision makers apply these theories to analyze markets from an outsiders perspective. In the introduction he summarizes the theories and presents them in a way that doesn't require the reader to read his previous works (although it certainly will help cement understanding of the theories). Although the fist part of the book reads more like a textbook, relyin...

Highly recommended! This text is the third in the innovation management series featuring Clayton Christensen and associates. As with the Innovator's Dilemma and the Innovator's Solution, this is a text that you buy, mark up and keep for future reference. Every section of this book is loaded with actionable guidance in developing investment, business and product strategy. \n\nClayton, et.al. clearly articulate the core processes of innovation theory and management: value chain evolution, asymmetr...

Learn how to notice the little things that make big changes in industries!"Seeing What's Next" is an informative business book co-written by three authors (Clayton M. Christensen, Scott D. Anthony, and Erik A. Roth) that tells readers about the seemingly trivial things in innovation processes that lead to vast improvements in certain company industries. Using the invention of the telephone as a major point to be taken, the authors provide techniques on how to spot disruptive elements that can ma...

A Key to Disruptive Innovation Theory and Use - Reading Christensen's How Will You Measure Your Life? , inspired me to re-look at his earlier "Seeing What's Next" (written with different co-authors).The former book helps one consider ways innovation theories (e.g. new ways of conceiving services such as 'Uber' and 'Lyft' disrupted the personal transportation industry) can be brought to bear in one's personal life (see my review of that work), while the later remains an indispensible reference fo...

An excellent work in the process of understanding and applying innovation. Although published almost 20 years ago, thus book provides several timeless tools to assist in the evaluation and prediction of the outcomes of innovative ideas.

I am fascinated by any book written by Clayton Christensen. He has an interesting perspective on innovation and how it drives business strategy. If you like business and marketing and strategy, this is a must read

Seeing What's Next by Clayton Christensen, Scott D. Anthony, Erik A. RothAfter having covered the Dilemma of the Innovators and having provided solution to the Innovators, in this book Clayton Christensen provides answers to the external world on how they should assess the company's ability and capability to disrupt. As the title indicates it helps an outsider See What's Next.The book takes the Telecom Industry as the pivot and analyses how the different players have succeeded or failed in a mar...

To quote another review that mostly sums it up:"The points made in this book about distinguishing signals from noise, positioning organizations for response to threats and opportunities and the challenges faced by organizations due to size and resource limitations all make good sense and come through, but the discussions of each theory of innovation are so excruciatingly dense that it became too much to focus my attention any longer." -KentYou'll save yourself time by just reading http://hbswk.h...

I enjoyed the book, it describes critical concepts to understand innovation and it's relation to entrepreneurship. The examples are kind of outdated but, the ideas and theories behind them are timeless.

It’s hard to believe this book was written in 2004! That was 15 years ago and the content is still so relevant. I felt like it could have been written last year given some of my current challenges, but I think it just speaks to how difficult it is for an incumbent to change.

Not worth time you spent to read it. Don't even open it.

I guess it was not the right time to read this book. I found it too academic for my needs and taste. It will probably be useful to C-suit and entrepreneurs whose full time job requires analyzing the market and see what's next.

Seeing What’s Next: Using Theories of Innovation to Predict Industry ChangeClayton M. Christensen, Scott D. Anthony, and Erik A. RothHarvard Business School PressAccording to Christensen, "While the two previous books [i.e. The Innovator's Dilemma and The Innovator's Solution] were aimed at managers inside firms who wanted to defend again or attack with a disruption, Seeing What's Next is written for those who watch industries from the outside, and who must make important decisions based on what...

I'm likely not the businessman/investor type to read this book, but really enjoy Christensen's perspective and way of explaining processes and evolutions. He has authored a book that covers a great amount of breadth and depth in how to see and create ideas that will disrupt current practices. He covers a good blend of known and less familiar case studies to leave a lasting, memorable impression that I can apply in my own miniature business ideas. The fact that this was written in 2004 and so man...

For someone interested in learning more about the science and art of innovation, "Seeing What's Next..." is a good book. The notion of "disruptive innovation" clearly is a relevant approach to thinking about innovation. This book suffers, however, from a flaw that afflicts most books on innovation or strategy, which is there really does not exist any well defined quantitative structure for implementing disruptive innovation. As a financial economist, I have yet to find a book on innovation or st...

Fantastic complement to The Innovator's Solution by the same author.In my list of the best business books to read: http://albertoalopez.blogspot.com/201...

Good application of the theories laid out in Christensen's et al earlier books. Perhaps best read some time after "Innovator's Solution", to benefit from spaced repetition. Although the book does not add entirely new frameworks, the application to specific industries adds nuance. For example, the health industry is presented as tiers of providers, from patients self-administering tests to nurses to GPs, to specialists and subspecialists, all increasingly moving upmarket as disruptive innovations...

I found it quite interesting reading this book about 10 years after it was published.The first interest is in ascertaining the era that the concepts in the book are applicable to.When exactly were the authors referring to when they said "Next"?But far more than that is the validity of the theories they postulated in dealing with effects of innovative thinking and activities of innovators in the market and society at large.I would say that from an ex-post view point that the theories are worthwhi...