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Had been seeking to re-familiarize myself with this material since first coming across it during my MBA days.Pleasantly surprised that much of the purported principles are for the most part, generally applicable, despite the essay from the 1st chapter being 20 years ago, dated 1997. The various charts, tables and ideas make for a very quick and usable analysis toolkit, as is expected of the product delivered by HBS / MBA / Consultant types. However, for as a kindle book selling for US$17 release...
Blue Ocean Strategy is a compelling idea for organizational strategy. The reader is a great place to start as it includes many important related topics including structure, leadership, strategic traps and more.
This is a very good introduction to the principles and tools of "blue ocean strategy" by the creators of this business approach (in a series of articles published in HBR).Blue Ocean strategy in a nutshell aims to change the strategic focus of companies from competing with others in the existing market boundaries, to exploring how to create a new space for doing business. Blue Ocean strategist will create a proposition (value, profit, people proposition) based on what is termed a "value curve" an...
Completed 2nd round of Blue Ocean Strategy which has opened my mind and gave me more confident at this hour. Five key learnings are: 1) Industry structure can be reshaped 2) Business idea does not need to be customer-oriented 3) Technology is not the defining factor 4) Does not have to be first rather it’s about being first to get it right. 5)Competition should not occupy the center of strategic thinking #Blueocean #Lockdown2020