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Blue Ocean Strategy with Harvard Business Review Classic Article "red Ocean Traps" (2 Books)

Blue Ocean Strategy with Harvard Business Review Classic Article "red Ocean Traps" (2 Books)

W. Chan Kim
0/5 ( ratings)
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Chart a path to creating uncontested market space and winning the future. This collection of work by globally preeminent management thinkers W. Chan Kim and Renee Mauborgne brings together their perennial bestseller book Blue Ocean Strategy with their classic articles "Blue Ocean Leadership" and "Red Ocean Traps."

Blue Ocean Strategy, the global phenomenon that has sold 3.6 million copies and is recognized as one of the most iconic and impactful strategy books ever written, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves , Kim and Mauborgne argue that lasting success comes not from battling competitors but from creating "blue oceans"-untapped new market spaces ripe for growth. The book presents a systematic approach to making competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans.

In the article "Red Ocean Traps," the authors show how managers' mental models-ingrained assumptions and theories about the way the world works-undermine attempts to discover uncontested new market spaces. The authors provide a framework for avoiding spaces where competition is bloody and moving to blue ocean spaces with ample potential.
Pages
384
Format
ebook
Publisher
Harvard Business Review Press
Release
June 27, 2017
ISBN
163369416X
ISBN 13
9781633694163

Blue Ocean Strategy with Harvard Business Review Classic Article "red Ocean Traps" (2 Books)

W. Chan Kim
0/5 ( ratings)
Read Download
Chart a path to creating uncontested market space and winning the future. This collection of work by globally preeminent management thinkers W. Chan Kim and Renee Mauborgne brings together their perennial bestseller book Blue Ocean Strategy with their classic articles "Blue Ocean Leadership" and "Red Ocean Traps."

Blue Ocean Strategy, the global phenomenon that has sold 3.6 million copies and is recognized as one of the most iconic and impactful strategy books ever written, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves , Kim and Mauborgne argue that lasting success comes not from battling competitors but from creating "blue oceans"-untapped new market spaces ripe for growth. The book presents a systematic approach to making competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans.

In the article "Red Ocean Traps," the authors show how managers' mental models-ingrained assumptions and theories about the way the world works-undermine attempts to discover uncontested new market spaces. The authors provide a framework for avoiding spaces where competition is bloody and moving to blue ocean spaces with ample potential.
Pages
384
Format
ebook
Publisher
Harvard Business Review Press
Release
June 27, 2017
ISBN
163369416X
ISBN 13
9781633694163

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