Total Commitment to the Customer:
The Only Way to Succeed in the Supercompetitive 1990sIn The Only Thing That Matters Karl Albrecht challenges American business to a commitment that will transform it to its very core. Albrecht's plan goes beyond lip service and simple cosmetic approaches to show the way to a radical bottom-up, top-down, total company commitment to the customer. His blueprint for success encompasses and explains the five critical challenges facing every business:
Finding the "Invisible Truth" about your customer
Creating new, long-term rules for the Game
Winning the hearts, minds, and hands of your people
Making all systems, policies, and procedures customer-friendly
Keeping score and leading the way
Language
English
Pages
256
Format
Paperback
Release
May 01, 1992
ISBN 13
9780887306396
The Only Thing That Matters: Bringing the Power of the Customer into the Center of Your Business
Total Commitment to the Customer:
The Only Way to Succeed in the Supercompetitive 1990sIn The Only Thing That Matters Karl Albrecht challenges American business to a commitment that will transform it to its very core. Albrecht's plan goes beyond lip service and simple cosmetic approaches to show the way to a radical bottom-up, top-down, total company commitment to the customer. His blueprint for success encompasses and explains the five critical challenges facing every business:
Finding the "Invisible Truth" about your customer
Creating new, long-term rules for the Game
Winning the hearts, minds, and hands of your people
Making all systems, policies, and procedures customer-friendly
Keeping score and leading the way