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Sport Marketing

0/5 ( ratings)

For the first time, students and practitioners in the field of sport management can turn to one comprehensive sport marketing text. Sport Marketing covers the basic principles of this emerging discipline and provides a balance of theoretical models and case studies from today's world of sport.

Language: English

Pages: 295

Format: Hardcover

Publisher: Human Kinetics Publishers

Release: March 01, 1993

ISBN: 0873224493

ISBN 13: 9780873224499

Sport Marketing

0/5 ( ratings)

For the first time, students and practitioners in the field of sport management can turn to one comprehensive sport marketing text. Sport Marketing covers the basic principles of this emerging discipline and provides a balance of theoretical models and case studies from today's world of sport.

Language: English

Pages: 295

Format: Hardcover

Publisher: Human Kinetics Publishers

Release: March 01, 1993

ISBN: 0873224493

ISBN 13: 9780873224499

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