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Marketing Research for Managers, Third Edition (Marketing Research for Managers) (Chartered Institute of Marketing)

Matthew Housden

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The purpose of Marketing Research for Managers is to enable managers to become more informed research users and buyers. The more managers know about how marketing research works, the more effective they can be in using it as a management tool. This new edition of the text includes: * The development of the "knowledge economy"* Analysis of customer relationship management* Comprehensive discussion of electronic techniques* New and updated case studies and examples

Pages: 392

Format: Paperback

Release: July 16, 2003

ISBN 13: 9780750654531

Marketing Research for Managers, Third Edition (Marketing Research for Managers) (Chartered Institute of Marketing)

Matthew Housden

0/5 ( ratings)

The purpose of Marketing Research for Managers is to enable managers to become more informed research users and buyers. The more managers know about how marketing research works, the more effective they can be in using it as a management tool. This new edition of the text includes: * The development of the "knowledge economy"* Analysis of customer relationship management* Comprehensive discussion of electronic techniques* New and updated case studies and examples

Pages: 392

Format: Paperback

Release: July 16, 2003

ISBN 13: 9780750654531

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