The only study materials to be endorsed by The Chartered Institute of Marketing , all content is carefully structured to match the syllabus and is written in collaboration with the CIM faculty.Now in full colour and a new student friendly format, key information is easy to locate on each page. Each chapter is packed full of case studies, study tips and activities to test your learning and understanding as you go along.
The only study materials to be endorsed by The Chartered Institute of Marketing , all content is carefully structured to match the syllabus and is written in collaboration with the CIM faculty.Now in full colour and a new student friendly format, key information is easy to locate on each page. Each chapter is packed full of case studies, study tips and activities to test your learning and understanding as you go along.