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Marketing Research for Managers: Published in Association with the Chartered Institute of Marketing a Professional Development Series Title

Matthew Housden

0/5 ( ratings)

The more managers know about how marketing research works, the more effective they can be in using it as a management tool. This practical introduction to marketing research's purpose is to enable managers to become more informed research users and buyers. It covers the range of marketing research techniques and describes how each stage in the research process is carried out with an appreciation of their strengths and weaknesses.

Language: English

Pages: 322

Format: Paperback

Release: December 26, 1996

ISBN 13: 9780750604888

Marketing Research for Managers: Published in Association with the Chartered Institute of Marketing a Professional Development Series Title

Matthew Housden

0/5 ( ratings)

The more managers know about how marketing research works, the more effective they can be in using it as a management tool. This practical introduction to marketing research's purpose is to enable managers to become more informed research users and buyers. It covers the range of marketing research techniques and describes how each stage in the research process is carried out with an appreciation of their strengths and weaknesses.

Language: English

Pages: 322

Format: Paperback

Release: December 26, 1996

ISBN 13: 9780750604888

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