Cómo manipular a la gente a través del gaslighting y la presión social; el libro.

I liked the book. It was interesting, it was intriguing, but I could really grasp it as much as I wanted to. This might be a re-read for me. And maybe even quicker from the first time. It is a page turner in my opinion. I liked the examples in the book and had you connect to real life so well. Maybe this is an under view? I don’t know. But it was in between 3 and 4 stars for me.

Serinin önceki bölümleri gibi bu kitaba da üç yıldız verdim; nedeni ise işlediği konuyu sadece iş dünyasına yönelik olarak son derece yüzeysel ve pragmatik bir dille ele alıyor oluşu; yine de işe yarar teknikler yönünden faydalı olarak düşünülebilir; yine de büyük bir beklenti içerisinde olmamak lazım.

I enjoyed this read. I felt growth from reading this book. If you are looking to grow youself in the best ways I recommended this book.

A very light read and can be done in couple of hours but the messages delivered are very nice and interesting. I personally like the storytelling article the best as I agree that it could attract more attention and persuade the others since we also use emotions while telling the story (it sounds more interesting when people tell a story no?)I also like the post it notes article. I usually left a note with their name at the top and my name at the bottom when I left some paper works on my colleagu...

Libro interesante, aunque me deja con una típica sensación de este tipo de lecturas: la de estar en frente de una lectura "fast food" superficial sobre el comportamiento humano (aunque entiendo que en parte ésa es la idea de este tipo de publicaciones).Tiene su punto en cualquier caso, y siempre está bien como disparador para profundizar en otras cuestiones. Otra de las inquietudes que me despierta es hasta qué punto los estudios presentados son "anecdóticos" o no.Aún así, supongo que recomendar...

A good lesson in management and leadership.I think I'll order the series for a continuous reminder for all those times I lose track of how to sell, defend and prioritize actionsWhen to address logic and when to address emotionsFor simple purchases address the logical side for a complex decision aim for intuitionLogic is slow meanwhile intuition is fast!

Sobre simplificado , corto y conciso . Lleno de anécdotas y extractos de otros títulos , creo que para personas que no estén familiarizados con el tema , es una buena lectura introductoria, de lo contrario cuestionaría su valor académico .En un día o dos lo terminas .

This was an okay book and except a couple of articles, the collection was average. Robert McKee interview was quite interesting and I would love to read more about it. But yeah, the purpose of these books is provide ideas.

Some interesting, all-be-it, familiar ideas. I did, however, reread the chapter on Storytelling. One can never go wrong with a periodic dose of this type of material, as it either reminds us of something we've heard before but haven't implemented, or reinforces our current practices and encourages us to keep up the good work.This is a very small book and a quick read. Really a couple of hours at most.

I loved the book thanks to the great collection of articles on the topic, definitely spot on! The book is short but the information it delivers absolutely well invested. I have got great tips on charisma, selling tactics (rational and irrational), great team management, storytelling techniques and a lot of other things.

1. Understanding the Four Components of Influence2. Harnessing the Science of Persuasion3. Three things managers should be doing every day4. Learning Charisma5. To win people over, speak to their wants and needs6. Storytelling that moves people7. The surprising persuasiveness of a sticky note8. When to sell with facts and figures, and when to appeal to emotions.

3.5 stars, in reality.It has some good insights and good points, with nice examples, but definitely has to be re-read at least once again, for the points to stuck. Reading it was super quick and easy, without getting too preachy or boring. So, yeah, I liked it, and I think it does add value.

I enjoyed this easy read. Some more things to note down for professional growth. 1. Four components of influence: taking charge and understanding the roles that positional power, emotion, expertise, and nonverbal signals play2. The Science of Persuasion:- People like those who like them: find real similarities and offer genuine praise - People repay in kind: give what you want to receive- Social proof: Use peer power whenever it’s available - Consistency: people align with their clear commitment...

“La lógica es lenta, la intuición es rápida” es uno de los muchos consejos que puedes encontrar en #InfluenciaYPersuasión, #libro escrito por la #HarvardBusinessReview.Aquí puedes #leer la sinopsis del libro y conseguirlo: https://amzn.to/3FQE5Ve “Influencia y persuasión” es una master class en formato libro (también está disponible en versión #audiolibro, en #Audible). Hacía tiempo que no me topaba con un libro corto de empresa con tanta información útil y práctica.Me gusta porque la Harvard Bu...

Like others in the HBR Emotional Intelligence series, there were lots of great ideas that I know I will continue to reference and review over the coming years. One of my favorites, though, is the reminder that "emotion is simply the way the unconscious communicates its decisions to the conscious mind." When trying to help others buy into a complicated solution, you must appeal to their emotion (elephant, for those Switch people out there), while if it isn't complicated, appealing to logic (or th...

Like most HBR books, this is a collection of smaller articles about various subjects related to influence and persuasion. Some were interesting, others, not at much. Some articles were mostly full of examples with no actual actionable items such as X person did this and that happened. I found a few interesting ideas in there. Found this book in the lost and founds at work. Started it on my way home and forgot about it. Just finished it yesterday.2/5 stars- Meh.

good read of hbr articles collection- Articles are not connected to each other but seperately got to read- the recommendations are backed well with examples, yet real life examples were given a bit simplistic and shortsighted

The art of storytelling is a key feature of influence and persuasion. One of the stories involving Churchill in 1945 after Victory Day is perhaps one of the most thought provoking speeches I’ve ever read. This so far is one of my favorites in the box set.

Some quotes summarize the content and my intention to read this:Changing Hearts is an important part of changing Minds. Rather than thinking of intuition as irrational, think of it this way: An emotion is simply the way for the unconscious mind to communicate its decision to the conscious mind.